Nuremberg/Moscow, July 3rd, 2014,Messe Frankfurt continues to expand its activities in Russia.

The basis for this is the purchase of Modern Bakery Moscow from Nuremberg-based OWP Ost-West-Partner GmbH fair and exhibition company with effect from 15 July 2014.“Russia is one of the world’s key markets for the fair and exhibition business. OWP has built up the biggest trade fair for the bakery and confectionery sector in Russia with great personal commitment on the part of its management and staff. Thus, the foundation for Modern Bakery Moscow could notbe better”, says Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt. “Modern Bakery is the only trade fair in Russia and the CIS that covers the complete spectrum of baking andconfectionery products, including all associated fields. The entire sector, from small artisan pâtissiers to industrial bakers, manufacturers, service companies and the trade, meets at Modern Bakery

Moscow”, says Marzin.

 

Over the last 20 years, OWP has built up Modern Bakery Moscow into the market leader in Russia. The last event at the end of April 2014 attracted 212 exhibitors from 22 countries and more than 14,500visitors. 53 percent of exhibitors came from outside Russia.

 

“Modern Bakery Moscow is the most important information and contact platform for the Russia bakery and confectionery sector. Messe Frankfurt’s international sales network will reinforce Modern Bakery Moscow and help make more effective use of its potential”, says OWP CEO Bernd D. Fichtner, outlining the perspectives of the fair. Fichtner will cooperate with Messe Frankfurt over the comingyears and strengthen the sales team for events in Russia. In this way, the two companies aim to develop new and existing themes with a high degree of dynamism for the Russian market.

 

The 21st Modern Bakery Moscow will be held at the Expocentre in the heart of Moscow from 22 to 24 April 2015.