Hard Rock Café Dubai said it is celebrating Vegetarian Awareness Month by expanding its menu offerings and introducing new limited-time meatless options.

On Sunday, October 4, 2015, the Dubai café will begin serving new vegetarian offerings, it said in a media statement.

More than 25 meatless options were developed, and the menu will feature a selection of the new items, including a variety of vegetarian burgers, wraps, salads and juices.

Hard Rock Café Dubai has added items in various menu categories of classic all-American cuisine to give guests a variety of options. New menu items include the Potato, Chickpea and Spinach Burger; Quinoa Burger; Southwest Spiced Tofu and Black Bean Wrap; Roasted Root Vegetables and Kale Salad; Grilled Vegetable and Halloumi Wrap; and Fennel, Beet and Orange Salad.

“With an international movement toward a more plant-based diet, the demand for vegetarian dining has continued to grow,” said Antonio Bautista, Senior Vice President of Franchise Operations for Hard Rock International.

“Hard Rock Café drew inspiration from global and regional cuisine to develop menu items vegetarians and meat lovers alike will enjoy.”

The statement added that the new menu items will present guests with a variety of options, adding to the café’s menu.

As part of the new menu expansion, the café’s drink menu will also offer nutritious drink options, including juices such as Beetroot, Orange and Ginger and Kale and Apple on the menu.

The new menu items honour Vegetarian Awareness Month, which was designed to spread awareness of vegetarianism and the benefits of a meat-free diet. What began as World Vegetarian Day has blossomed into a month-long celebration of vegetarianism that involves educational events and festivities.