Fast food restaurants have made investments to open a raft of stores in the country. For instance, McDonald’s plans to add up to 15 stores in the UAE this year. Last year, the fast food chain invested around Dh32 million to open 11 stores and renovate five in the country.
Fast food meals are inexpensive, which is appealing to individuals and families with a tight budget.
Meanwhile, other fast food restaurants, such as Elevation Burger, are adding healthy options to their menus.
Haisam Tarabay, managing director of Elevation Burger in Dubai, says his company is focusing on developing its range of organic meat.
“We are developing our farms across the world to produce more organic meat,” he said.
The country’s fast food sector increased in value by 15 per cent in 2013 over 2012, with 12 per cent more outlets opening that year, according to data from Euromonitor International .
Kuwait Food Company (Americana), Emirates Fast Food, Subway Arabia, First Food Services and Galadari Ice Cream accounted for a 46 per cent market share by value in 2012, according to the consultancy.
With around 11 million tourists visiting Dubai last year, fast food chains benefit greatly from the influx of customers who are already familiar with their brand as a result of global marketing campaigns.
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